<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>FRAME RATE — Journal</title>
    <link>https://www.framerate.fi/blog</link>
    <atom:link href="https://www.framerate.fi/rss.xml" rel="self" type="application/rss+xml" />
    <description>Notes on AI visuals, cinematic brand films, and experiential worlds from FRAME RATE.</description>
    <language>en</language>
    <lastBuildDate>Sun, 03 May 2026 00:00:00 +0000</lastBuildDate>
    <item>
      <title>Building a Visual Identity for FMCG Brands in the Nordic Market</title>
      <link>https://www.framerate.fi/blog/visual-identity-fmcg-nordics</link>
      <guid>https://www.framerate.fi/blog/visual-identity-fmcg-nordics</guid>
      <pubDate>Sun, 15 Feb 2026 00:00:00 +0000</pubDate>
      <description>How to design for the world's most discerning consumers. A guide to Nordic visual strategy.</description>
    </item>
    <item>
      <title>The Intersection of AI and Film: What's Changing in 2026</title>
      <link>https://www.framerate.fi/blog/intersection-of-ai-and-film-2026</link>
      <guid>https://www.framerate.fi/blog/intersection-of-ai-and-film-2026</guid>
      <pubDate>Mon, 05 Jan 2026 00:00:00 +0000</pubDate>
      <description>Neural video, AI-assisted editing, and the collapse of post-production.</description>
    </item>
    <item>
      <title>How Immersive Experiences are Changing Brand Storytelling</title>
      <link>https://www.framerate.fi/blog/immersive-experiences-brand-storytelling</link>
      <guid>https://www.framerate.fi/blog/immersive-experiences-brand-storytelling</guid>
      <pubDate>Mon, 10 Nov 2025 00:00:00 +0000</pubDate>
      <description>Beyond the screen: physical and digital immersion as the next frontier for FMCG engagement.</description>
    </item>
    <item>
      <title>From Concept to Screen: Our Film Production Process</title>
      <link>https://www.framerate.fi/blog/film-production-process-concept-to-screen</link>
      <guid>https://www.framerate.fi/blog/film-production-process-concept-to-screen</guid>
      <pubDate>Fri, 12 Sep 2025 00:00:00 +0000</pubDate>
      <description>A transparent look at how Frame Rate takes a brand idea and turns it into a high-impact film.</description>
    </item>
    <item>
      <title>Cinematic Brand Films: Why Story Matters More Than Production Value</title>
      <link>https://www.framerate.fi/blog/cinematic-brand-films-story-matters</link>
      <guid>https://www.framerate.fi/blog/cinematic-brand-films-story-matters</guid>
      <pubDate>Fri, 01 Aug 2025 00:00:00 +0000</pubDate>
      <description>Expensive cameras can't fix a boring script. Why narrative is the heart of your brand film.</description>
    </item>
    <item>
      <title>The Role of Creative Direction in AI-Generated Visuals</title>
      <link>https://www.framerate.fi/blog/creative-direction-in-ai-visuals</link>
      <guid>https://www.framerate.fi/blog/creative-direction-in-ai-visuals</guid>
      <pubDate>Wed, 18 Jun 2025 00:00:00 +0000</pubDate>
      <description>The tool is only as good as the hand that guides it.</description>
    </item>
    <item>
      <title>How Finnish FMCG Brands Can Scale Visual Content with AI</title>
      <link>https://www.framerate.fi/blog/scaling-finnish-fmcg-content-ai</link>
      <guid>https://www.framerate.fi/blog/scaling-finnish-fmcg-content-ai</guid>
      <pubDate>Mon, 05 May 2025 00:00:00 +0000</pubDate>
      <description>Compete with global giants on a Finnish budget via automated visual pipelines.</description>
    </item>
    <item>
      <title>AI vs Traditional Product Photography — A Practical Comparison</title>
      <link>https://www.framerate.fi/blog/ai-vs-traditional-photography-comparison</link>
      <guid>https://www.framerate.fi/blog/ai-vs-traditional-photography-comparison</guid>
      <pubDate>Thu, 20 Mar 2025 00:00:00 +0000</pubDate>
      <description>Costs, speed, and creative flexibility — when to choose what.</description>
    </item>
    <item>
      <title>Behind the Scenes: How We Create AI-Generated Product Shots</title>
      <link>https://www.framerate.fi/blog/behind-the-scenes-ai-product-shots</link>
      <guid>https://www.framerate.fi/blog/behind-the-scenes-ai-product-shots</guid>
      <pubDate>Wed, 12 Feb 2025 00:00:00 +0000</pubDate>
      <description>From 3D modeling to neural rendering and post-production.</description>
    </item>
    <item>
      <title>Why AI Product Photography is the Future for FMCG Brands</title>
      <link>https://www.framerate.fi/blog/ai-product-photography-future-fmcg</link>
      <guid>https://www.framerate.fi/blog/ai-product-photography-future-fmcg</guid>
      <pubDate>Wed, 15 Jan 2025 00:00:00 +0000</pubDate>
      <description>How AI imagery solves the velocity trap for FMCG brands.</description>
    </item>
  </channel>
</rss>
